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Build Trust and Establish Authority

    Home Build Trust and Establish Authority

    First Impressions Matter. Make Yours Count.
    Make no mistake about it – each and every single piece of content you deliver to your audience is a direct reflection of your brand. Regardless if you’re selling SEO services or skincare cream, premium content is the most effective way to engage your audience and cement your brand as a trusted authority in their minds.

    Ultimately, you need content that connects to your audience in a meaningful, relevant way while establishing credibility, building trust, and ultimately converts them into paying customers.

    The content types listed to the right represent those we feel are best suited to help build trust for your brand.

    Our Content Engages Your Audience and Bulletproofs Your Brand Using Our 3-Step Authority Formula

    1. The first step is understanding your target audience, starting with the basics – age, income, sex, education. Then we get into their heads – what are their fears? Anxieties? Desires? Needs? Pains? Our order form is set up to ask you some of theses questions, but if we need more details, we’ll proactively reach out and help you figure this out.

    2. The second step is grabbing their attention. It starts with crafting a compelling title and then ensuring the content speaks to the things they care about. It must also provide them valuable insights, advice, or techniques for improving their lives and solving their pain points.

    3. The last step is demonstrating your authority. We talk about problems you’ve solved for other customers, and how your unique process, knowledge, and skills mean the difference between success and failure. It’s all about cementing your brand in their brains as a trusted authority in the market place.

    Do you need content that builds trust and grows your authority? Click the button below to get started now.

    Get Content That Builds Trust

    SEO Article

    Best Used For: Keyword-Focused Article Marketing for SEO Juice

    We write these to a specific keyword density (usually around 2-3%) using your primary keyword and secondary LSI keywords. The content itself is relatively high-level, general information formatted with sub-headers containing the primary keyword and usually contains bullet points or numbered lists for ease of reading.

    View Sample

    General Blog Post

    Best Used For: Insight, Advice, and Helpful Tips on Your Personal/Corporate Blogs

    High-level, general insight, advice, and helpful tips to provide value to your audience via your personal/business blog. Formatted with sub-headers and bullet points for ease of reading.

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    Instant Authority Blog Post

    Best Used For: How-To Guides on Your Personal/Corporate Blogs (Ideal for Social Sharing/Viral Content)

    Detailed, step-by-step guides and long-form blog posts intended for social sharing (going viral) while providing massive value to your audience via your personal/business blog. Formatted with sub-headers and bullet points for ease of reading. Additional options include screenshots, charts/graphs, and statistics.

    View Sample

    Product Review (Non-Story)

    Best Used For: Selling Affiliate Products and Courses (Amazon, ClickBank, CommissionJunction etc.)

    Third-person review based on pros/cons ending with strong recommendation to buy/not buy. Usually compares specific “review brand” to competitor brands. Formatted with sub-headers and bullet points for ease of reading.

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    Product Review (Story)

    Best Used For: Selling Affiliate Products and Courses (Amazon, ClickBank, CommissionJunction etc.)

    First-person, story-based review talking about a personal experience with the product/brand, highlighting the pros/cons, and ending with strong recommendation to buy/not buy. Usually compares specific “review product/brand” to competitor products/brands. Formatted with sub-headers and bullet points for ease of reading.

    View Sample

    Newsletter Content

    Best Used For: Delivering Valuable Content For Your Newsletter Subscribers

    Relevant, newsworthy, and well-researched information around your newsletter’s topic/subject/niche. Can be used to create a paid newsletter subscription service. Formatted with sub-headers and bullet points for ease of reading. Usually includes images.

    View Sample

    Website Copy

    Best Used For: Build Trust and Sell Your Product/Service On Your Website

    Strategic branding copy used to build trust, establish credibility, and ultimately convert visitors into buyers. Usual pages are About Us, Home, Why Us, Products, Services, Contact Us, FAQ, etc. Formatted to fit within your website design.

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    Email Autoresponder Series

    Best Used For: Nurturing Your List, Pre-Selling Them On an Upcoming Launch, or Promoting an Affiliate Offer

    Strategic sequence of one or more emails designed to provide value to your list, pre-sell them on an upcoming launch, or promote an affiliate offer. Typical order sizes are 5 emails, 7 emails, and 10 emails. Usually no more than 2-300 words each. Formatted with compelling subject line to increase open rate, short sentences for easy readability, and one or more call-to-action links to increase clickthrough rate.

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    Personal Branding/Massive Authority eBook

    Best Used For: Establishing Instant, Massive Authority as a Published Author

    First-person ebook telling your story and offering personal advice/expertise on your subject matter. Often used for publishing (and selling) on Amazon Kindle, Apple iBooks, and Nook. Can be used to give away as opt-in bribes or speaking engagements or industry seminars/conference to build authority. Additional options include screenshots, charts/graphs, and statistics.

    View Sample

    How-To eBook (Digital Information Product)

    Best Used For: Selling as High-Priced Information Product

    First or third-person ebook offering specific, step-by-step instructions on a specific subject/topic (usually online marketing, weight loss, or health/spirituality). Often used for selling directly to your audience as your flagship information product. Common prices are $47 or $97. Formatted with images, screenshots, charts/diagrams, case studies, etc.

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    General Overview eBook

    Best Used For: Selling as Low-Priced Information Product

    First or third-person ebook offering high-level, general information on a specific subject/topic (usually online marketing, weight loss, or health/spirituality). Often used for selling directly to your audience as an entry-level information product. Common prices are $7, $17, or $27. Formatted with images.

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    Lead Magnet/Tripwire Offer

    Best Used For: Driving Email Signups by Offering Free Cheat Sheet or Resource

    Free cheat sheet, resource, or tool used to incentivize visitors to sign up for your email list. Can be used to build trust and authority with your audience.Usually less than 10-15 pages. Additional options include screenshots, charts/graphs, and statistics.

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    Short Report

    Best Used For: Driving Email Signups by Offering to Solve a Specific Pain Point

    Free short report (roughly 10-15 pages) used to incentivize visitors to sign up for your email list. Can be used to build trust and authority with your audience. Additional options include screenshots, charts/graphs, and statistics.

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    Whitepaper/Case Study

    Best Used For: Driving B2B lead generation by demonstrating expertise and authority

    Industry-specific, research-driven reports focusing on analyzing trends and showcasing success stories. Often used to attract and engage other businesses. Can be used to build trust and authority. Additional options include screenshots, charts/graphs, and statistics.

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    Unique eBook Rewrite

    Best Used For: Rewriting existing ebooks proven to convert

    Rewriting existing ebooks proven to convert to be uniquely yours. Often used for giving away as lead magnets to drive email sign-ups. Can be sold as low-end information products as well. Formatted with images.

    Facebook Post

    Best Used For: Provide free, valuable content to your FB audience

    Short posts (under 100 words) to engage your fans, provide valuable content, and persuade them to take action (if applicable). Usually used for both personal and corporate brands with existing Facebook pages and large followings.

    LinkedIn Post

    Best Used For: Provide free, valuable content to your LinkedIn connections

    Medium posts (100-300 words) to engage your connections, provide valuable content, and persuade them to take action. Usually used for more B2B lead generation through demonstrating authority and expertise.

    Tweet

    Best Used For: Promote and share valuable content to your Twitter followers

    Tweets to engage you followers, provide valuable content, and persuade them to take action (if applicable). Usually used for promoting other pieces of content or announcing product launches.

    Careers – We’re Hiring!

    Are you an experienced online content writer? We're always looking for new talent so if you're looking for long-term, reliable income and consistent work, we invite you to apply by clicking the link below.


    APPLY HERE

    Frequently Asked Questions

    What is your typical turnaround time? Can I request a specific writer? How does your pricing work? What do I need to provide? All the answers to these questions and more can be found using the link below.


    VIEW FAQ

    Get In Touch

    Do you have a question about our services? Or simply want to drop us a line? Click the link below to shoot us any comments or inquiries and we'll respond within 24 hours. Make sure to check our FAQ page first!


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    • Home
    • Content Services
      • Build Trust & Establish Authority
      • Drive Traffic to Your Website/Offer
      • Create Digital Products That Sell
      • Convert Traffic into Sales
    • Content Portfolio
    • About Us
    • Strategy Session
    • Get Content That Converts
    WriterCartel.com