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Convert Traffic into Sales

    Home Convert Traffic into Sales

    The Right Words Mean The Difference Between Failure and Success.
    The single most important skill as an entrepreneur is your ability to sell. In online marketing, the way that is done is via direct response copywriting. Whether it’s long form sales letters, short landing pages, or even website copy or emails, your copy needs to attract attention, push buttons, and inspire action. The right sales page can literally make or break your business – which is why our writers are trained in the art of conversion and care about one thing and one thing only…making the sale.

    Ultimately, you need copywriting that gets your audience emotionally invested in your offer and converts them into buyers on the spot.

    Our writers are formally trained in the art of direct response copywriting. While every project is different depending on your audience and deliverable (i.e., email, sales letter, website copy, etc.), our general process looks like this:

    1. Start with understanding your audience – what are their pains, fears, desires, and needs?
    2. Pinpoint your USP (Unique Selling Proposition) – what makes you different and better than your competitors?
    3. Craft your headline, subheadline, and lead that captures the attention of your prospects and keeps them hooked, eager to read more.
    4. Hone in on one or two “story hooks” that tells the journey of your success, the story behind your product, or the pain that your audience suffers.
    5. Present your actual offer as the right solution at the right time
    6. Drive home the benefits of each section of your product or service using benefit-driven bullet points
    7. End with a strong call to action, coupled with bonuses (if applicable), scarcity, testimonials, and a guarantee

    We understanding that effective copywriting is both an art and a science. We’ve taken time to rigorously research the underlying foundational principles that drive consumer psychology and have incorporated that into our training. We don’t make assumptions or take guesses at what “might” work – we only focus on what we can control, and the starting point is to get inside your customer’s head and find their most sensitive buying triggers. Great copy always meets them where they’re at while showing them where they want to be, and that’s our ultimate goal with every single project.

    Do you need copy that converts eyeballs into dollars? Click the button below to get started now.

    Get Copy That Converts Traffic into Sales

    Product Review (Non-Story)

    Best Used For: Selling Affiliate Products and Courses (Amazon, ClickBank, CommissionJunction etc.)

    Third-person review based on pros/cons ending with strong recommendation to buy/not buy. Usually compares specific “review brand” to competitor brands. Formatted with sub-headers and bullet points for ease of reading.

    View Sample

    Product Review (Story)

    Best Used For: Selling Affiliate Products and Courses (Amazon, ClickBank, CommissionJunction etc.)

    First-person, story-based review talking about a personal experience with the product/brand, highlighting the pros/cons, and ending with strong recommendation to buy/not buy. Usually compares specific “review product/brand” to competitor products/brands. Formatted with sub-headers and bullet points for ease of reading.

    View Sample

    eCommerce Product Description (non-FBA)

    Best Used For: Selling Your eCommerce Products

    Attractive description of one of your e-commerce products focusing on benefits/features, how it’s different and superior to your competitors, and the actual product specifications. Typically under 500 words. Formatted with sub-headers and bullet points for ease of reading.

    View Sample

    Website Copy

    Best Used For: Build Trust and Sell Your Product/Service On Your Website

    Strategic branding copy used to build trust, establish credibility, and ultimately convert visitors into buyers. Usual pages are About Us, Home, Why Us, Products, Services, Contact Us, FAQ, etc. Formatted to fit within your website design.

    View Sample

    Email Autoresponder Series

    Best Used For: Nurturing Your List, Pre-Selling Them On an Upcoming Launch, or Promoting an Affiliate Offer

    Strategic sequence of one or more emails designed to provide value to your list, pre-sell them on an upcoming launch, or promote an affiliate offer. Typical order sizes are 5 emails, 7 emails, and 10 emails. Usually no more than 2-300 words each. Formatted with compelling subject line to increase open rate, short sentences for easy readability, and one or more call-to-action links to increase clickthrough rate.

    View Sample

    Solo Ad/Email Swipe

    Best Used For: Promoting An Affiliate Offer to Your List

    One email used to promote your offer to an email list to maximize conversions. Formatted with compelling subject line to increase open rate, short sentences for easy readability, and one or more call-to-action links to increase clickthrough rate.

    View Sample

    Opt-in (Squeeze) Page

    Best Used For: Driving Email Sign-ups to Grow Your List

    Direct response copy used to persuade reader to sign up for your email list. Usually offers a short report, video training, resource, or tool to incentivize reader. Formatted with headline, benefit bullets, CTA, scarcity, etc.

    View Sample

    Advertorial (Blog Post That Sells)

    Best Used For: Subtly Selling Your Product/Service Within a Blog Post

    Hybrid of direct response copywriting and authority blog posts that provides infotainment value while subtly selling a product or service. Formatted as a regular blog post with subheaders and bullet points, but also contains multiple clickthrough links to your offer.

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    Landing Page

    Best Used For: Persuading Your Traffic to Request a Quote, Order Free Trial, Sign Up For List, etc. 

    Direct response copy used to persuade reader to act immediately – request consultation/quote, sign up for email, order free trial, etc. Formatted with headline, subheadline, bullet points, testimonials, and call-to-action.

    View Sample

    Sales Letter

    Best Used For: Persuading Your Audience to Purchase Your Product/Service On-The-Spot

    Direct response copy used to persuade reader to purchase on the spot. Formatted with headline, subheadline, lead/story, benefit bullets, offer, CTA, guarantee, bonuses, scarcity, testimonials, etc

    View Sample

    OTO/Upsell/Downsell Page

    Best Used For: Persuading Your Audience to Make an Additional, Related Purchase On-The-Spot

    Direct response copy used to persuade reader to make additional purchases when their buying temperature is hot. OTO stands for One-Time-Offer. Formatted with headline, subheadline, lead/story, benefit bullets, offer, CTA, guarantee, bonuses, scarcity, testimonials, etc

    View Sample

    Video Script

    Best Used For: Persuading Your Audience to Purchase Your Product/Service On-The-Spot

    Slide-by-slide video script used to persuade reader to take a specific action (i.e., purchase product, request quote, book appointment, etc.). Often used in combination with sales letter or landing page. Usually averages about 200 words per minute.

    View Sample

    Amazon FBA Product Description

    Best Used For: Persuading Amazon Customers to Purchase Your Amazon FBA Product On-The-Spot

    Direct response copy used to persuade reader to purchase your Amazon FBA product on the spot (complies with Amazon policies and character limits). Formatted with headline, subheadline, bullet points, and guarantee.

    View Sample

    Pay-Per-Click Advertising Copy

    Best Used For: Driving Clicks to Your Website from Search Engine Traffic

    Direct response copy used to attract, engage, and persuade search engine traffic to click-through on your advertisement. Should include “buyer keywords”. Strict character limitations for both Google and Bing.

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    Facebook Advertising Copy

    Best Used For: Driving Clicks to Your Website from Facebook Traffic

    Direct response copy used to attract, engage, and persuade Facebook traffic to click-through on your advertisement. Strict character limitations to comply with Facebook policies.

    View Sample

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    • Home
    • Content Services
      • Build Trust & Establish Authority
      • Drive Traffic to Your Website/Offer
      • Create Digital Products That Sell
      • Convert Traffic into Sales
    • Content Portfolio
    • About Us
    • Strategy Session
    • Get Content That Converts
    WriterCartel.com