The best way to guarantee your order will be as successful as possible is to help us help you. Nobody understands your target market better than you. Any information you can provide in terms of what style or phrases or “language” resonates with your audience is super helpful. So are examples of other content or copy that performs well in your market (this could be in form of links to competitors, industry ebooks or case studies, or even other content you personally produced). Bottom line – the more you give us to work with, the higher the chance you’ll get the results you’re looking for.